Improve the appearance of your website
A website would be as good as its design, hence the design has to be laudable to garner any type of business. Internet business hinges on web traffic and a website with its design and content draw the traffic and the usability sustains it. It is a well known fact that websites are the face of any online enterprise and the face has to look good if you want people to look at them.
To improve the looks and the SEO of the website you can integrate or revamp the following aspects into the design so that the search engine spiders like it. If your site contains multiple templates for designing the various pages it could be highly irritating for the visitors. The different layout can puzzle the best of them and leave them shaking their heads.
To avoid this inconvenience you must prepare a uniform layout for all pages, like they have done at CityCard Manchester, so that the visitor is reminded all the time that they are in the same website that they first landed. It will also help you in maintain and updating in future. There are other reasons like the latest w3 non compliance with your HTML code that would not allow your web pages to be detected by the search engine robots. So ensure compliance of the code and also check whether it is working with web browsers like IE, Firefox, Chrome and Safari etc.
Another notable change you shall have to do is to replace non-effective Meta tags, if they are missing and your title is non-descriptive then it is apparent that you web site would languish at the bottom of the search pages. Though keywords are essentially important for SEO title has to be matching to the content, keywords and description of the site. Thus making these changes you would definitely achieve the goal of ranking in the top search pages.